Red Gold from Europe

Red Gold from Europe is a campaign promoted by ANICAV and co-funded by the European Union to raise awareness in Qatar, Saudi Arabia and Bahrain of the quality, safety and sustainability of EU preserved tomatoes – 100% Made in Europe, 100% Made in Italy. Activities include press events, trade shows, educational tours, in-store promotions, social media, video recipes, interactive content and influencer partnerships. Join us on our three-year journey across the Middle East.